Wir sind chaarmant

Unsere Gründerinnen:
Mina & Dina

Hey, wir sind Mina und Dina – Schwestern und die Gründerinnen von chaarmant. Vor über 15 Jahren haben wir chaarmant hair extensions mit einer klaren Vision ins Leben gerufen: Frauen durch wunderschönes Haar mehr Selbstbewusstsein und Lebensfreude zu schenken.

Was einst als kleine Idee in Wien begann, ist heute zu einer etablierten Marke für hochwertige Echthaar Extensions in Österreich und Deutschland gewachsen.

DINA

CEO & Head of Marketing

I love contributing my creative energy, developing new ideas, and simply thinking about things differently. What I find particularly fulfilling is making our brand values ​​visible not only strategically, but also with heart and conviction.

I wear our Tape In Extensions Classic in a length of 60cm and color 1B Black Brown.

MINA

CEO & Head of Sales

What arises from personal passion is implemented with special care and dedication.

That's why I invest a lot of time and energy in the quality of our premium products, to offer our customers outstanding value for money. Your satisfaction is my motivation!

My favorite products from chaarmant definitely include our chaarmant Hair Care Set.

ELMIRA

CPO & BUSINESS DEVELOPMENT

Success begins where conviction meets passion.

I work at the intersection of strategy, creativity, and genuine passion for good products. For me, chaarmant is more than a brand. It's family and an expression of attitude, aesthetics, and responsibility.

I am our biggest fan and stand fully behind every one of our products, out of conviction and love for what we do.

I'm wearing our Tape In Extensions Ombré in the color Dark Brown/Caramel.

ELVIRA

OFFICE & OPERATIONS COORDINATOR

For me, chaarmant isn't just a workplace – it's a part of my life. I've been there from day one and have been able to experience every development firsthand – from a small team with a big vision to the brand that inspires so many people today.

Behind the scenes, I ensure that organization, processes, and communication mesh seamlessly. For me, chaarmant means cohesion, passion, and responsibility.

It fills me with pride to be a part of this journey – day after day, with the same conviction and love as on the first day.

My absolute must-haves are our Ultra Slims. I wear them in color 6 Light Brown.

LAVINIA

SOCIAL MEDIA & CONTENT MANAGER

My passion lies in content creation, visual storytelling, and strategic brand communication.

I love developing creative ideas, taking trends further, and bringing the chaarmant brand to life across all digital channels.

In addition to social media management, I also oversee our influencer marketing and am the first point of contact for exciting collaborations. Interested in working with chaarmant? I look forward to hearing from you!

My absolute favorite product is the N4 Spray Mask from the charmant Hair Care series.