It all started with the desire to make high-quality extensions accessible at a fair price and with outstanding quality. We wanted to create products that are easy to use, long-lasting, and naturally beautiful. Without large financial resources, but with a lot of passion, patience, and tireless dedication, we built chaarmant step by step – from the initial product idea to our own flagship store in Vienna.

Today, we are a well-coordinated team of women who work with passion on every single product line. From development and packaging design to customer service, everything at chaarmant is done in-house. Our family atmosphere, creativity, and attention to detail characterize every product that leaves our premises.

We know that beauty isn't an ideal, but a feeling. Our extensions aren't an accessory, but an expression of self-confidence, femininity, and individuality. We want to inspire women to feel strong, beautiful, and authentic – exactly as they are.

chaarmant today stands for quality, transparency and genuine passion for hair.

By women – for women. And that remains our motivation, every day.